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Gilchrist & Soames to Manage Aromatherapy Associates Guest Room Amenities

Indianapolis, Indiana, March 13, 2007: Gilchrist & Soames, a leading provider of toiletries to luxury hotels, and Aromatherapy Associates Ltd., world-renowned experts in aromatherapy products and treatments for spas, recently announced that Gilchrist & Soames will manage Aromatherapy Associates’ guest room amenities programme. Under the terms of this new business partnership, Gilchrist & Soames will work closely with Aromatherapy Associates on manufacturing, sales, customer service, and distribution of Aromatherapy Associates products designed for hotels.

Aromatherapy Associates is recognised as an expert in creating aromatherapy products and treatments at a professional and therapeutic standard for spas worldwide. Following a successful, limited hotel amenities launch of their best-selling Balance, Revive, and Relax product lines, Aromatherapy Associates is looking to Gilchrist & Soames to expand its reach into the luxury hospitality industry. Gilchrist & Soames has established itself as a leading provider of toiletries with a focus on high-quality products, exacting customer service, and unique property-wide solutions for today’s discerning hoteliers.

"We can think of no better partner to work with to realise the full potential of our emerging hotel amenities line," said Geraldine Howard, President of Aromatherapy Associates. "Gilchrist & Soames shares our commitment to product excellence, and its extensive marketplace experience and reputation for unparalleled customer service made them an easy choice."

"The Aromatherapy Associates product line is an ideal addition to the Gilchrist & Soames portfolio," said Kathie De Voe, President of Gilchrist & Soames. "Their use of high-quality essential oils coupled with their upscale retail-brand name will provide us with a unique product line to offer our top-tier customers and prospects."

Gilchrist & Soames’ new partnership with Aromatherapy Associates comes into effect immediately.

Aromatherapy Associates Ltd. develops truly effective aromatherapy products and treatments for leading hotel and destination spas, globally. The company’s founding partners, Sue Beechey and Geraldine Howard, each have over 30 years hands-on experience in blending "A" grade essential oils with specially chosen raw materials to create natural products that really work and smell wonderful. Aromatherapy Associates will continue to blend the essential oil concentrates used in its amenity collection. The company is based in the United Kingdom.

Gilchrist & Soames is a leading provider of cosmetic-grade toiletry collections for world-class hotels, exclusive resorts, and distinguished spas, inns, and bed & breakfasts. Specialising in servicing the luxury market, Gilchrist & Soames’ products can be found in discerning properties throughout the world. Gilchrist & Soames is based in Indianapolis, Indiana and is privately owned by E&A Industries.

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