Amelia Island Plantation is a AAA-Four Diamond resort offering luxury hotel rooms and one, two, and three bedroom villas. The 1,350 acre property boasts four 18-hole championship golf courses, 23 clay tennis courts, a full-service spa, health and fitness center, a variety of shops, and a range of dining options. Located on Amelia Island, Florida, this spectacular property overlooks the blue water of the Atlantic on the east and the green marshland and Intracoastal Waterway on the west.

In 2002, Amelia Island was providing guests with a retail-branded line of bathroom toiletries and a separate custom line of amenity products in their gift shops. At that time, their net annual revenue from their retail amenity sales was $35,000. In 2003, the property began offering a Gilchrist & Soames house brand programme and discussions began on developing a new complete custom programme. Our Essentiel Elements formulation was the natural choice, given Amelia Island Plantation’s guiding principle of "Harmony with Nature." We also developed a new line of packaging consistent with the look and feel of the The Spa at Amelia Island Plantation.

In June, 2004, Amelia Island Plantation launched their new Gilchrist & Soames full-property, custom programme. Guests can enjoy the programme within their rooms, when taking advantage of The Spa at Amelia Island Plantation, and in public areas throughout the property. In addition, retail products are available for purchase at four retail locations within the property. Both the property and guests love the program, and retail sales of the product line are expected to surpass $145,000 in 2006.